Why A Pinterest Business Account Is A MUST + How To Set Yours Up In A Few Simple Steps!

Hey! If you are new here, welcome to the blog! If not, glad to have you back!

So, in today’s blog post, I am going to be talking all things Pinterest Business! and why a Pinterest Business Account is a must! Plus, if you stay till the end, I am going to be showing you how to set up yours in only a few simple steps!

First things first, if you want to use Pinterest for any commercial reason, such as using it to drive traffic to your website, promote affiliate links, showcase products and so on (basically anything other than pinning content) then you need to register for a Pinterest Business Account.

Setting up my Pinterest Business Account was the first thing I did when I set up my profile. (psst…if we don’t follow each other on Pinterest yet, let’s connect > click here)

The reason I did this was because I had the vision to use Pinterest for my business. I wanted to use Pinterest as a way of getting traffic to my website to promote my blog posts, my digital products and my marketing agency. If I was to try and do that with just a Pinterest Personal Account, it would have proved extremely difficult, if not impossible.

So, I am sure you want to know why? What are the specific benefits of a Pinterest Business Account? Well, I am glad you asked! Have a little look below:

> You will be able to display your business or blog name instead of just your first and last name!

> You will get access to business features such as Rich Pins, Promoted Pins & Pinterest Analytics! (highly important features)

> You appear more professional to other Pinterest users.

> Your number of monthly viewers are displayed right next to your profile. This number is not shown on Personal Accounts, therefore increasing your social proof!

> Other Pinterest users can easily see your latest pins under the overview section.

> Other Pinterest users can easily see your latest boards under the overview section.

Now that you know the benefits, let’s get you your own Pinterest Business Account!

There are three ways to do this. The first is to Add a business profile to your Pinterest account. I have taken the instructions straight from the Pinterest help centre.

Add a business profile to your Pinterest account

  1. Log in to your personal Pinterest account and click in the top right corner

  2. Click Add a free business profile

  3. Follow the prompts to create your business account:


> Choose at least 1 topic that describes your business

> Interest in advertising - we’ll recommend which of your content to promote and provide suggestions for how to get started with your first ad

> Business type

> Business name


> Business email

> Business website

> Claim your Instagram, Etsy, or Youtube accounts

> Download the Pinterest browser button

> Copy boards from your personal profile

If you migrate some of your boards, you'll be taken directly to your new business profile. If not, you'll be prompted to create your first Pin.

Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

The second way is to Create a new business account.

Create a new business account

If you don’t want to have your business account linked to your personal account, you can create a standalone business account. Keep in mind that you’ll have to sign in to your personal and business accounts separately.

  1. If you have a personal account, log out

  2. Go to pinterest.com/business/create/

  3. Fill out your email, password and business name then select a business type

  4. Click Create account

Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

If you accidentally created a personal account but want a business profile, you can add one so to the personal account so that you can access your personal and business profiles with a single login. Alternatively, if you created a personal account for business purposes and now have a lot of content that you’d like to migrate to a business profile, you can convert your personal account to a business one.

The third and final way is to Convert a personal account to a business account.

Convert a personal account to a business account

Log in to your account

  1. Go to pinterest.com/business/convert/

  2. Fill out your business name and website then select a business type

  3. Click Create account

Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

So, I hope you enjoyed this and remember to take one thing away, set up your Pinterest Business Account!

I will catch you in the next one…


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