By now, you will have probably been using the social media application Instagram for a number of years. With its launch in 2010, it has grown to over a billion active monthly users. There is a good reason why so many people are using it to grow or start their own online businesses. From American travel bloggers to accounts solely created to showcase cute pictures of pugs (c’mon you have to be following a cute pug account) there is people from all walks of life using this social network. But, how do you actually become successful on Instagram? How do you actually get those followers and likes on your posts? Well, in today’s post, I am going to be sharing 4 ways you can create a more engaged instagram audience so you can be well on your way to Instagram success!
*I want to be completely transparent and open with my audience and readers. This post may include affiliate links. This means if you click on one of my affiliate links, I shall receive a commission from your purchase. I thank you in advance if you decide to use my links. It helps with the running of the blog and covering costs, allowing me to bring your more valuable content*
When it comes to Instagram, you need to think of it from a tactical perspective. You need to put yourself in the shoes of your ideal followers and learn what they do on the platform, where they hang out and the content they engage with. Today, I am going to be giving you just a few of the techniques I teach people so no matter what niche they are in, no matter what audience they have, you can start seeing physical results from your efforts. So, without further-ado, lets get straight into Number One!
#1 DM Those That Engage With Your Account & Say Thank You
Something so simple yet rarely used. It only takes a few seconds to send someone a DM saying thanks, however it can go a long long way. I have found that when I message people who have just followed my account, the likelihood of them sticking around is far greater than if I don’t. Now, why is this? Well, because people on social media like to feel noticed and by sending someone a personalised DM to say thanks, they will see that you noticed them when they followed. I encourage you to try this. If you already have a large following and you are getting a few hundred followers a day, then this will be harder to manage, however if you are getting up to 50 people following each day, engage with at least half of them. You never know, you could end up making a new friend aswell! or a potential collaboration.
#2 Ask Questions In Your Posts To Start Discussion
This is a brilliant way to interact with your Instagram audience and promote growth for your account. Plus, it does not take a lot of effort whatsoever. By adding a question to your post descriptions, you are giving your audience something to answer, something to think about. If you have an account dedicated to food, then why not ask your audience what their favourite homemade meal is. Or if you have an account dedicated to photography, why not ask your audience what their first ever DSLR camera was. This bit of discussion not only makes your audience feel like you are involving them, but it also favours the algorithm. More discussions in the comments section, shows Instagram that people like that particular post, therefore having a greater chance of that piece of content reaching the explore page, and the explore page is where serious growth happens!
#3 Respond To All Your Comments & DM’s
Being active on your account is a must when building that killer Instagram community. When someone leaves you a comment, say thank you or ask them how their day is going. Never leave you comments section with nothing but empty replies. Show your followers that you do notice they are there and that you hugely appreciate their support. This is only going to benefit you more when it comes to creating a more engaged audience. Because the more people that comment, the more Instagram is going to show your posts to your followers.
Along with responding to comments, respond to your DM’s. If someone has messaged you and took the time to send you a DM, take the time to send them one back. If you get a question about a topic you are knowledgeable in, give a great answer and really provide that person with some value. Take 30 minutes each day to just sit down and reply to all your DM’s. If you think about it, that person could have gone to any other user for help, but they chose you. Give them a reason to believe it was worth messaging you. Networking and connecting with others has and always will be one of the best ways to create an engaged Instagram audience and a strong loyal community.
#4 Collaborate With Other Users In Your Niche
For those of you that really want to put in the work and take things to another level, collaborating with others users is going to be your secret weapon. Open up the instagram app and do a search for people that are doing what you are or what you want to be doing. For example, let’s say you run a blog (like this one that you are on right now) and you have an Instagram account setup. You have some content published and you are starting to get followers and likes coming through, but you really want to get a more specific type of follower reaching your account. Collaborating with other similar users is going to be your way to do just that. They already have the type of followers you want to reach, so why not tap into them. This is a much more effective and quicker way to not only grow your audience, but grow and engaged audience. So, try and aim for one new collaboration per week. This is a good base to start with. Once you see your followers and your audience becomes more and more engaged, this will organically feed into other areas such as your blog, growing your email list, selling courses or e-books that you might offer etc.
Before I go, I just want to let you know about a little something that I have put together for you. It is my FREE Instagram growth cheatsheet. If you liked this blog post and want to find out some more tried and true, tips and tricks, then you can download my FREE cheatsheet below. I hope you got some value from this. If you are not already following me on Instagram, you can check me out by clicking here.
One last thing. Thanks for being here, I genuinely appreciate it :)